We are very happy when our fans can listen tracks from our label in new music markets. Spotify is launching in the sixth-largest music market in the world: South Korea.* Koreans can now access over 60 million tracks and over 4 billion playlists from around the world, as well as enjoy personalized music recommendations and discover new music. Music lovers in Korea can stream Spotify’s broad music catalogue, spanning everything from the country’s own K-Pop to Latin American reggaeton, European electronic, and beyond.
Korea’s launch brings Spotify’s global footprint to 93 markets and is a critical next step in our global expansion journey. “We always want to be where the listeners and artists are, and South Korea is rich in both,” says Alex Norström, Chief Freemium Business Officer, Spotify. “This launch presents a massive opportunity for us to not only further our mission of bringing new and quality content to more audiences, but also help local Korean artists tap into Spotify’s 320 million listeners worldwide. We hope to create more opportunities for Korean artists across all genres to be discovered by listeners around the world.”